Super-Pharm Shopify Integration — sync orders, inventory and pricing
Israel's leading pharmacy and health-and-beauty chain, whose marketplace has run on Mirakl since 2020 across wellness, cosmetics, baby and consumer electronics. Sellintu syncs catalogue, stock and pricing and pulls orders into Shopify.
Selling on the Super-Pharm marketplace
Super-Pharm is Israel's largest health-and-beauty retail chain, and its online marketplace — launched on Mirakl in November 2020 — was one of the first pharmacy-retail marketplaces anywhere. It extends the Super-Pharm range across health, beauty, personal care, baby and wellness with partner-sold products, in front of a customer base that treats the chain as the default for the category.
For a seller, the distinctive thing is the market itself: Israeli e-commerce is substantial, underserved by Western marketplace sellers, and Super-Pharm is one of its strongest retail brands. Fewer competing offers per listing is the practical consequence.
What you need as a seller
A business able to invoice for Israeli sales, product data with barcodes, Hebrew-language listing content, ILS pricing, and fulfilment that can deliver to Israeli customers within the marketplace's promised windows — for most European sellers that means either an Israeli logistics partner or genuinely reliable cross-border shipping. Health and cosmetics products carry Israeli regulatory requirements (Ministry of Health cosmetics registration where applicable) that your listings need to respect. Commission is category-dependent and contractual.
What Sellintu syncs
One connector between Shopify and Super-Pharm's Mirakl backend. Products become offers with barcode matching, stock syncs continuously — important for consumables where repeat buyers notice stock-outs — and orders arrive in Shopify with the destination data cross-border fulfilment needs. Pricing is managed per channel, so ILS pricing on Super-Pharm never touches your home storefront.
Getting started
Apply through Super-Pharm's marketplace seller programme; once the Mirakl account is approved, connect it to Sellintu and map your health-and-beauty catalogue once, regulatory attributes included.
Key Features
- •Mirakl-standard catalogue, offer and order flows
- •Category and attribute mapping with per-marketplace overrides
- •Real-time price and inventory synchronisation from Shopify
- •Order import, shipment tracking and invoice (PDF) upload
- •Returns, refunds and message-centre handling
Super-Pharm runs on the Mirakl platform, so it uses the same connector, credentials and attribute mapping as every other Mirakl marketplace. How to get your Mirakl API key
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