Debenhams Shopify Integration — sync orders, inventory and pricing

British department store, now an online-first marketplace under the Debenhams Group, running on Mirakl across fashion, beauty, home and electricals. Sellintu maps the catalogue and keeps offers, stock and orders in step with Shopify.

Selling on the Debenhams marketplace

Debenhams — one of the most recognised names in British retail — now operates as an online-only department store built on the marketplace model, listed among Mirakl's flagship B2C customers. After its acquisition and relaunch, the brand's strategy is precisely to host third-party ranges at scale: fashion, beauty, home and garden under a domain with two centuries of name recognition and heavy UK traffic.

That makes it one of the most accessible routes onto a major UK retail brand. The assortment is broad by design, the seller intake is active, and the department-store framing means fashion, beauty and homeware sellers all have a native home.

What you need as a seller

A UK-invoicing business or UK VAT registration, GBP pricing, EAN-coded products, and UK fulfilment — sellers ship their own orders, with Debenhams running the storefront and payments. Beauty ranges carry the same brand-authorisation expectations as elsewhere. Commission is category-dependent and contractual; no published rates.

What Sellintu syncs

One connector between Shopify and the Debenhams Mirakl backend. Offers created with EAN matching, stock synchronised continuously, GBP pricing managed per channel, and orders imported into Shopify next to every other marketplace you sell on. Because Debenhams spans departments, one Shopify catalogue can feed fashion, beauty and home listings simultaneously — the category mapping is done once per department, then shared.

Getting started

Apply through the Debenhams marketplace seller programme; on approval, connect Mirakl to Sellintu and map by department. Together with Matalan this covers the UK value-to-mid market from a single GBP setup.

Key Features

  • Mirakl-standard catalogue, offer and order flows
  • Category and attribute mapping with per-marketplace overrides
  • Real-time price and inventory synchronisation from Shopify
  • Order import, shipment tracking and invoice (PDF) upload
  • Returns, refunds and message-centre handling

Debenhams runs on the Mirakl platform, so it uses the same connector, credentials and attribute mapping as every other Mirakl marketplace. How to get your Mirakl API key

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