Bricoman Shopify Integration — sync orders, inventory and pricing

DIY and building-materials retailer in the Adeo group, the same group as Leroy Merlin, serving trade professionals and serious renovators. Now trading as Tecnomat in France and Italy, with a Mirakl marketplace. Sellintu handles catalogue, offers, orders and returns from Shopify.

Selling on the Bricoman marketplace

Bricoman — trading as Tecnomat in Italy since its rebrand — is ADEO's professional building-materials banner: the same group as Leroy Merlin, but aimed squarely at tradespeople rather than weekend DIYers. ADEO has consolidated its marketplace strategy on Mirakl group-wide, and Bricoman has been actively expanding its marketplace assortment, with trade press reporting plans to double the partner offer.

The buyer profile is the differentiator. These are professionals buying in quantity to a deadline — plumbing, electrical, construction materials, tools, site equipment. Product data that answers a professional's questions (norms, certifications, technical specs, pack quantities) converts; lifestyle copy does not.

What you need as a seller

An EU-invoicing business, EAN-coded products with genuinely complete technical data, and logistics that can handle building-trade order profiles — heavy, bulky, often multi-item, sometimes to site addresses. Language follows the storefront: French for Bricoman France, Italian for Tecnomat. Commission is per-category in the seller contract; no public rate card.

What Sellintu syncs

Sellintu maps your Shopify catalogue to the Bricoman/Tecnomat category tree with the technical attribute depth trade buyers filter on, keeps stock and prices synchronised continuously, and imports orders into Shopify with everything needed for heavy-goods fulfilment. If you already sell on Leroy Merlin through Sellintu, this is the same group, a sibling category tree, and a substantially reused mapping — the second ADEO marketplace costs a fraction of the first.

Getting started

Apply as a marketplace partner, connect the approved Mirakl account, and map once — starting from your Leroy Merlin mapping if you have one.

Key Features

  • Mirakl-standard catalogue, offer and order flows
  • Category and attribute mapping with per-marketplace overrides
  • Real-time price and inventory synchronisation from Shopify
  • Order import, shipment tracking and invoice (PDF) upload
  • Returns, refunds and message-centre handling

Bricoman runs on the Mirakl platform, so it uses the same connector, credentials and attribute mapping as every other Mirakl marketplace. How to get your Mirakl API key

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