Macy's Shopify Integration — sync orders, inventory and pricing

American department-store chain running a curated Mirakl marketplace on macys.com across fashion, home, beauty and accessories. Sellintu maps the catalogue, pushes offers and pulls orders straight from Shopify.

Selling on the Macy's marketplace

Macy's is one of the biggest names in US retail, and its Mirakl-powered marketplace — launched in 2022 and now carrying thousands of third-party brands — extends macys.com (and Bloomingdale's) well beyond what Macy's buys wholesale. For a brand, it is a route onto a top-tier US retail domain without a wholesale relationship: you keep your pricing, your inventory, and your fulfilment.

Macy's curates. The marketplace targets brands that fit its fashion, home, beauty and lifestyle assortment, and the application asks about your brand, catalogue and fulfilment performance. That selectivity is what keeps the channel valuable once you are in.

What you need as a seller

A US business entity, US-warehoused fulfilment that meets Macy's delivery standards, UPC-coded products, and a catalogue that fits Macy's assortment. Sellers ship their own orders (or via a 3PL); Macy's handles the storefront and payment. Commission is category-dependent and negotiated in the seller agreement — Macy's does not publish a rate card. Application is through Macy's marketplace partner programme.

What Sellintu syncs

Sellintu connects Shopify to Macy's Mirakl backend: products become offers with UPC matching, inventory syncs continuously across your channels so a sell-through on Shopify is reflected on macys.com within minutes, and Macy's orders flow into Shopify for fulfilment alongside everything else. Pricing rules can differ per channel — list on Macy's at Macy's prices without touching your Shopify storefront.

Getting started

Apply to the Macy's marketplace programme; approval includes an assortment review. Once your Mirakl seller account exists, the Sellintu connection and UPC-level catalogue mapping typically complete well before Macy's own onboarding checklist does.

Key Features

  • Mirakl-standard catalogue, offer and order flows
  • Category and attribute mapping with per-marketplace overrides
  • Real-time price and inventory synchronisation from Shopify
  • Order import, shipment tracking and invoice (PDF) upload
  • Returns, refunds and message-centre handling

Macy's runs on the Mirakl platform, so it uses the same connector, credentials and attribute mapping as every other Mirakl marketplace. How to get your Mirakl API key

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