Fressnapf Shopify Integration — sync orders, inventory and pricing

Europe's largest pet-supplies group, trading as Fressnapf in Germany and Maxi Zoo across much of the rest of Europe, with a Mirakl marketplace spanning food, accessories and pet healthcare. Sellintu handles catalogue, offers, orders and returns from Shopify.

Selling on the Fressnapf marketplace

Fressnapf is Europe's largest pet-supplies retailer, with more than 1,500 stores across eleven countries under the Fressnapf and Maxi Zoo brands. Its online marketplace, launched on Mirakl, opens fressnapf.de to external sellers — pet food, accessories, care products, and equipment for dogs, cats, birds, aquatics and small animals — in front of an audience that shops for nothing else.

For a Shopify merchant, that focus is the point. You are not competing with electronics and fashion for attention; every visitor is a pet owner. But it also means Fressnapf curates for relevance: your catalogue needs to be genuinely pet-related, listed in German, priced in euros, and shipped reliably to German customers.

What you need as a seller

A registered business able to invoice in the EU, German-language product data, EAN/GTIN codes on your products, and fulfilment that meets Fressnapf's delivery promise to German buyers. Commission is category-dependent and agreed in your Mirakl seller contract — Fressnapf does not publish a public rate card. Application runs through the marketplace seller programme on fressnapf.de.

What Sellintu syncs

Sellintu connects your Shopify store to Fressnapf's Mirakl backend with one connector. Your Shopify catalogue becomes Mirakl offers with the GTIN matching Fressnapf requires; stock levels sync continuously so a bag of food selling out on Shopify never oversells on Fressnapf — which matters more than usual here, because pet food is a repeat-purchase category where stock-outs cost you the customer's routine, not just one order. Orders placed on Fressnapf appear in Shopify like any other order, and price changes propagate without re-uploading feeds.

Getting started

Apply to the Fressnapf marketplace, and once your Mirakl seller account is approved, connect it to Sellintu with your API key. Catalogue mapping to Fressnapf's pet-category tree happens once; after that the sync runs itself.

Key Features

  • Mirakl-standard catalogue, offer and order flows
  • Category and attribute mapping with per-marketplace overrides
  • Real-time price and inventory synchronisation from Shopify
  • Order import, shipment tracking and invoice (PDF) upload
  • Returns, refunds and message-centre handling

Fressnapf runs on the Mirakl platform, so it uses the same connector, credentials and attribute mapping as every other Mirakl marketplace. How to get your Mirakl API key

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