Matalan Shopify Integration — sync orders, inventory and pricing

British value fashion and homeware retailer with around 230 stores and a Mirakl marketplace covering womenswear, menswear, kidswear and home. Sellintu maps the catalogue and keeps offers, stock and orders in step with Shopify.

Selling on the Matalan marketplace

Matalan is one of the UK's best-known value fashion and homeware retailers — around 230 stores and a large online business — and its platform now carries third-party brands alongside Matalan's own ranges, adding partner sellers steadily since launch. The marketplace integration runs on Mirakl.

Value retail sets the commercial terms: Matalan's customers are price-led families buying clothing, home textiles and homeware. Ranges that complement Matalan's own — extended sizes, niches Matalan doesn't buy, home categories adjacent to theirs — fit better than head-on duplicates of their core assortment.

What you need as a seller

A UK-invoicing business (or UK VAT registration), GBP pricing, EAN-coded products, and UK fulfilment that meets Matalan's delivery promise — value shoppers are unforgiving on delivery cost, so your rates matter as much as your speed. Commission is per-category in the seller agreement; no public rate card. Returns follow UK consumer law and your logistics need to handle them domestically.

What Sellintu syncs

Sellintu connects your Shopify store to Matalan's Mirakl backend: catalogue mapped to Matalan's fashion and home attribute trees, stock synced continuously across channels, GBP channel pricing independent of your Shopify storefront, and Matalan orders flowing into Shopify for fulfilment. For a value marketplace, the channel-pricing point is the one that earns its keep — you can meet Matalan's price expectations without repricing your own store.

Getting started

Apply to Matalan's partner programme, connect the approved Mirakl account, map the catalogue once. If Debenhams is also on your list, the UK setup — VAT, GBP pricing, domestic returns — does double duty.

Key Features

  • Mirakl-standard catalogue, offer and order flows
  • Category and attribute mapping with per-marketplace overrides
  • Real-time price and inventory synchronisation from Shopify
  • Order import, shipment tracking and invoice (PDF) upload
  • Returns, refunds and message-centre handling

Matalan runs on the Mirakl platform, so it uses the same connector, credentials and attribute mapping as every other Mirakl marketplace. How to get your Mirakl API key

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